Key Personnel

Geographics is a registered DBE, founded in 1983 and located in Riverside, California. The firm has eight full time personnel.

Dawn Hassett Managing Partner Geographics Bachelor of Arts, Lakehead University Master of Professional Writing, USC

Ms. Hassett has worked in the communications and arts fields in an administrative capacity for 27 years. At Geographics, she has served as communications and marketing consultant to a variety of public agencies on numerous regional and statewide issues. These include award winning publications for both Metropolitan Water District and the City of Los Angeles Department of Water and Power.

She has assisted many of Geographics’ clients with the development of the consumer aspects of transportation programs, most notably the development of, a regional traveler information website and IVR service. She has also assisted the cities of Riverside and Covina with the development and implementation of public outreach programs which have allowed those cities to link revenue measures to local quality of life.

She has provided crisis communications services to many public agency clients faced with communications challenges, including the Los Angeles Department of Water and Power, Covina, Azusa, the Lake Arrowhead Community Services District and the Metropolitan Water District. In addition, she works with many cities on the development and implementation of their economic development programs.

Douglas McCulloh Partner Geographics Bachelor of Arts (Honors), University of California at Santa Barbara Master of Fine Arts, Claremont Graduate University

A founding partner of Geographics and an LA-based corporate and commercial photographer, Douglas McCulloh has a growing reputation as an artistic chronicler of California. A book of his ongoing project—Chance Encounters: The L.A. Project—was published by the University of California/California Museum of Photography. 20,000 Portraits was featured in the 2002 LA Freewaves 8th Biennial of Experimental Media Arts. A portfolio of Beach Project photos—a continuing large-scale sample of California beach-goers—was purchased by the Los Angeles County Museum of Art for their permanent collection. McCulloh was recently commissioned by the Los Angeles Neighborhood Project to undertake a year-long, 60,000-photograph documentation of Hollywood.

McCulloh exhibits widely. He has had large-scale solo exhibitions at the California Museum of Photography; Brooks Institute of Photography, Santa Barbara, California; Getty Gallery at the Los Angeles Public Library; Claremont Graduate University; Wriston Art Center at Lawrence University, Wisconsin; and Positive Space Gallery in New Orleans, among others. His work has been included in a number of important exhibitions examining California: Ocean View: The Depiction of Southern California Coastal Lifestyles at the Laguna Art Museum and Autry Museum; Rearview Mirror: Automobile Images and American Identities at the California Museum of Photography; Southern California Terrains, a traveling exhibition organized by Loyola Marymount University, and Direct Exposure: Perspectives on the Southern California Landscape, under the aegis of City of Los Angeles Cultural Affairs. He has also been selected as one of six artists on a ten-year project chronicling the transformation of the El Toro Marine Corps Air Base into one of the country’s largest urban parks.

In his commercial work, McCulloh draws on his experience as a photographer and photo-journalist to bring communications to life in a memorable way. His technical expertise in the development of electronic communications such as interactive CD ROMs, digital video, and websites engenders maximum user-friendliness for these project tools.